• Press releases
07/2017

HOW FASHION & FUNCTION WORKS: THE NEW ARA FUSION4

go to site With this shoe innovation, ara shows how to combine fashion and comfort in a new dimension. ara calls it Fashion & Function. There is a whole lot of it in the new ara Fusion4. Together, the...

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07/2016

Press text for business media concerning the new brand alignment

With its new logo, ara has made an important step to the new brand alignment. Yet it remains true to its core values.

The ara brand has relaunched its logo, taking the next important step into the future. This step turns the spotlight on the collection, which has already been revolutionised with numerous model...

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07/2016

ara men – spring/summer collection 2017

ara men: stylish, lightweight and comfortable

go site For spring/summer 2017, men's fashions are inspired by the world of sports – and not just casual wear but business clothing as well. It's all about 'cool comfort', with stretch incorporated into both...

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07/2016

Jenny – spring/summer collection 2017

Jenny: Fun shoe fashions

see url A bit of '70s flair with a bit of '90s retro, with a sports influence: a wide variety of styles ranging from modern romance to clean aesthetics await for spring/summer 2017. Colours are powdery with...

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07/2016

Jenny Sportsline – spring/summer 2017

More than just sneakers

Sneakers have long been a fashion statement that does more than just enhance sporty casual outfits. Elegant metallic sneakers have even established themselves as a formal look and to accompany...

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07/2016

ara – women’s collection spring/summer 2017

Casual shoe fashion with style and comfort

Sporty and casual: that might as well be the slogan for spring and summer 2017. Sports influences are reflected in both casual and business outfits for extremely wearable and comfortable women's...

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07/2016

ara – bags collection, spring/summer 2017

ara bags: Indispensable accessories

The spring/summer season 2017 promises more colour, more emotion and more feminine styles. At the same time, a great-looking handbag is the accessory which a woman absolutely cannot do without. At...

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06/2016

ara Shoes AG Press Release

ara’s New Positioning Underlines Innovation: The New ara Fusion4

Mid-2016, ara presented its new logo as a visual sign of its new brand positioning. In keeping with this, the comfort specialist from Langenfeld now presents a matching innovation: the New ara...

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