07/2016

ara men – spring/summer collection 2017

ara men: stylish, lightweight and comfortable

For spring/summer 2017, men's fashions are inspired by the world of sports – and not just casual wear but business clothing as well. It's all about 'cool comfort', with stretch incorporated into both jackets and trousers. The line between casual and classic is becoming more fluid, as shirts can now be substituted for light knit polos, sweatshirts and jerseys when wearing a suit. Urban outfits as leisurewear are no longer for young people only, and the same goes for trainers, which now are seen as a key fashion statement for men.

Trainers thus play a major role in the new ara men's collection. The segment has further expanded to include all standard sizes and comes with hidden features and soft, flexible sole structures for even more wearing comfort. The chief focus, however, is on established shoe types for everyday use that offer lightness, flexibility and very comfortable wearability with a fashionable last profile – some with newer sole concepts and frame look. The new collection features lighter coffee and natural tones alongside basics like black and several cognac nuances. Blue is still the anchor fashion colour, manifest in a variety of shades. Classic grey rounds off the fashion colour array.

While soft suede and nubuck leather are favourites in sporty product groups, oiled cowhide is most popular for summery sandals. Quality nappa leather predominates with traditional men's shoes, which have been given interesting new looks through an assortment of different finishes.

Sewn-on soles, AGO and Strobel designs, genuine moccasins and direct soling illustrate the solid craftsmanship with which the collection has been created. The new City groups feature a fashionable last profile and form upon a leather or half-rubber base, with more sporty, rounded lasts expressing fashion relevance on top of two-tone TR soles. And soles of PU, real rubber, EVA, Evon plus and light bottoms – both unicolour and bicolour – make for a strong step.

The interior of the shoes, which come in regular width G, the wider H and extra-wide K, are predominantly of leather, though a few come with textile lining, both with a leather insole. Shoes that are flexible and soft are sometimes without lining, and numerous models feature removable cushioning comfort-leather insert soles.

With some 65 models in a variety of colours and versions, the leisure, everyday and business-appropriate collection of trainers, derbys, closed lace-ups, slippers, open-backed shoes, open and closed sandals, moccasins, docksiders and flats are available in sizes ranging from 39 to 47.