ara – women’s collection spring/summer 2017

Casual shoe fashion with style and comfort

Sporty and casual: that might as well be the slogan for spring and summer 2017. Sports influences are reflected in both casual and business outfits for extremely wearable and comfortable women's fashion. The sporty trend always comes with feminine counterpoints through flowing materials, soft layerings and lavish decoration ranging from embroidery and applications to bows, frills, metallics and structures. Stripes are making a comeback: horizontal, vertical or diagonal, stripes add to any look, including 'maritime'.

Sneakers are true all-rounders this season, giving informal summer outfits and nice eveningwear a casual touch. Classic sneakers, trainer-style and high-tops are the focus of the new ara women's collection, comprising its primary model group.

White is again an important trend colour this summer, but the new collection exhibits a lot of silver and rose gold as well, including a very clean combination of the two. Grey, various natural tones, nude, taupe, rose, blue, red and grigio round off the colour array. These most summery colours look especially great on fine, sporty calf leathers, lamb nappa, smooth chevreaux leather, nubuck and calf suede, as are predominantly utilised in this collection. Metallics, snake versions in natural colours and multi-coloured patterns also play a major role, along with marbled paint materials.

Decorative details like zippers and buckles, rhinestone images and ornaments with micro-mirror inserts and enamelled jewellery elements and metallic-look laces present the shoes in a trendy light. Fashionable perforations, 3-D holes and mesh inserts lend a certain something and improve ventilation comfort for summertime temperatures. Shoelace eyelets bear 'ara' lettering, in addition to the ara logo.

Slender lasts, slightly rounded angles, and round or asymmetrical forms predominate. The heels are mostly blocky, straight or slightly tapered and come in heights from 10 to 65 millimetres. 1970s-style designs, slightly rounded and oblique, are a perfect fashion fit. A fine and elegant trotteur-style heel has been newly added to the collection for pumps, affording pleasant and comfortable walking. Two and three-tone, ultra-light bottoms and fashionable 35mm wedge soles are characteristic of the sports and sneaker assortment, creating a sporty-dressy look, and new sport-inspired profile versions afford great flexibility. Block soles, like trotteur-style, are accented by an offset frame.

Ago, Strobel and moccasin designs underscore the skilled workmanship that goes into ara products and ensures perfect fit. The great wearing comfort ara is known for comes from upholding high comfort standards through such features as the new, interior heel pad, dynamic footbed adjustment with memory foam, leather insoles, leather-covered removable insoles, Gore Tex, Gore Surround and high-quality linings of calf and goat leather, light microfibre and breathable mesh.

The new ara women's collection is designed for fashion-conscious women between ages 30 and 60, spanning 220 models in a host of colour variations.