01/2018

ara men - Spring/Summer 2018 Collection

ara men: Fashionables styles meet functionality and comfort

The men's shoes by ara in Spring/Summer 2018 will be sporty, relaxed, summery and light, yet fashionably elegant. Comfort and functionality are harmonised in the new collection with contemporary designs and modern forms. Classic derbies and closed lace-ups, leisure and everyday sneakers, moccasins, slippers and summery sandals, flats, clog style slip-ons and outdoor sandals appear in modern, masculine looks.

Lightness, flexibility and a high level of wearing comfort are reflected in the clear style and peaceful colour themes. In addition to the all-time classics of black and brown, blue and grey are an important theme for the ara men. Discrete lighter natural tones in taupe, fango and coffee top off the colour range. The sporty groups are characterised by soft velour and nubuk leather, while greased cowhide is used mainly in the summery sandals. Quality nappa - some with changeable finish - and fine sheep nappa determine the image of the classic or classically fine shoe types. The influence of sport in the men's fashion remains omnipresent, so that everyday shoes and sneakers with comfort properties and flexible soles in quality leather comprise a broad range of the new men's collection.

But, in this season, ara is once again coming up with a real innovation: the New ara Fusion4 - it is a unique combination of the HiFlex upper and the Dynergy sole. The 4 in the name stands for the ways in which the foot individually finds its fit: upwards, to the side, on the diagonal, and downwards. The newly developed HiFlex upper is a multi-zone knitted upper whose dynamically flexible mode of operation is designed for the anatomy of the foot, stretching at all the right places and ensuring stability at the same time. The Dynergy sole is equipped with a special lamellar structure on the zones of the sole of the foot. It takes the shape of the whole foot perfectly and varies in the way that it yields to heavy steps in the forefoot and heel. When pressure is removed, the lamella return to their previous shape, automatically supporting the foot during roll-off movements.

Existing tried-and-tested straps have been perfected with new cuts and exciting technical details. New sneaker straps on sporty bi-colour TR soles provide the perfect fit for those with extra-wide feet and the best wearing properties. In addition to this, there are sporty straps on soft PU soles with contemporary shafts made of fine nubuk, a comfortable sporty moccasin form with rubber sole and comfy cork footbeds in slip-ons.

Comfort styles such Strobel, Ago, real moccasin and sewn-on soles testify to the skilled ara workmanship. Base constructions with flexible PU soles are used in the sporty everyday models and comfortable classics, while TR and light TR soles in casuals, leather soles in the business area and EVA bases are used for the fashionable, younger target group. Sporty everyday shoes and open summer models in contrast are usually kitted out with Evon plus soles.

With the exception of flexible, soft, unlined models, the interior consists of quality leather or breathable textile linings with leather trim. Leather insoles provide added wearing comfort as standard and, in various shoe types, also removable, cushioning comfort leather insoles.

The new ara men's collection covers around 60 models in various colour variations, which, in addition to the normal width of G, are frequently also available in the wider H or extra-wide K.