07/2016

ara – bags collection, spring/summer 2017

ara bags: Indispensable accessories

The spring/summer season 2017 promises more colour, more emotion and more feminine styles. At the same time, a great-looking handbag is the accessory which a woman absolutely cannot do without. At ara, we are aware of this, which is why we have launched a bag collection offering just the right thing for every style or occasion, be it a city shopper, clutch, hobo, pouch, saddlebag, or cross-body bag.

ara designers have moved away from the small, boxy bag style, adopting sporty models matched with sneakers – the perennial favourite. Medium and large-size cityshopper bags have undergone a fashion update, getting a new perforation, refined jewellery detailing and a removable inside zip pocket. A pouch, a cute bowling bag and a blue/white version of a hobo bag contribute to the trendy maritime theme. The logo bags feature a new emblem with an enamel inlay, and the bag packers remain in the assortment. Whether a soft clutch or practical shopper, numerous models have again been designed to go perfectly with the ara Ladies and Jenny collections for women who love the set concept, making it is easy for them to find the right bag to match their shoes.

Colours range from bright nude, rosé and fossil tones to cognac nuances, taupe and white, along with popular marine combinations of red, blue and black, matching the latest ladies’ fashion trends. In addition to Lyra and all-over perforations, patchwork, floral patterns, butterfly motifs, snakeskin print and tassels are decoratively employed as well. And with glitter playing such a large role in spring/summer 2017, a variety of models come with rosé, silver and titanium metallics.

High-quality soft leather imitations are processed in a vintage look or combined with quality snake prints and metallics, for example. A highlight of the collection is a new super-soft material that looks and feels like soft lambskin. While most of the bags come with a light grey lining, these new soft-types have a colourful paisley pattern in the interior.

For ara bags, zip compartments, extra dividers and smartphone/mobile pockets are among the standard interior features. In addition to the new bag-in-bag solution for open cityshoppers with magnetic snap fastener, some models now come with an integrated carabiner hook for keychains.

The new and slightly larger ara bag collection, designed for the a sophisticated yet price-conscious target group aged 30 and over, comprises 30 models in an variety of colours.