01/2018

ara - Shoes Collection, Spring/Summer 2018

Shoe fashion for a comfortable and unique appearance

Sophisticated leather meets trendy colours. Sporty styles and fashionable elegance meet the high demands of the ara women in terms of comfort and functionality. With borrowings from the world of sport and new inspiration, the new ara women's collection promises a highly fashionable Spring/Summer season in 2018. In addition to the omnipresent sneaker styles, ballerinas and loafers, pumps and sling pumps as well as sandals and slip-ons with plenty of love of details and handcrafted expertise.

Summer colours including white and powdery pastels, silver, light grey, natural, nude and aqua tones can be seen throughout the collection. The colour range is rounded off with fashionable blues, red and cognac. In addition to the sporty or fine calf leathers, lamb nappa, velvet chevraux, nubuk and calf suede, metallics with and without patterns, pastel or multi-coloured snakeskin, sporty lacquers and airy mesh inserts play an important role. Floral laser motifs, fashionable perforations, hummingbird and star prints pick up on trendy themes in the women's outerwear. The ara designers have taken into account the new desire for decorative details with wide satin laces and voluminous satin bows, creamy pearls, buckles, added flowers and metallic laces.

Narrow straps with round and asymmetrical forms or a new, lightly rounded angular form show a range of shapes which are carried through the whole collection. The heels are predominantly block, straight or slightly tapered and, in the ballerinas, loafers and pumps often covered in upper leather. With a nod to the 70s, lightly rounded block heels can be found with somewhat tapered towards the front. The heights range from ten to 55 millimetres.

Ultra-light and two or three-colour soles characterise the sneaker range which has been expanded to include a fashionable group in the K width segment. But straight-style shell soles are increasingly found in sneakers, trainers, sandals and moccasins. In addition to this, a colourful 35 mm wedge sole provides a fashionable alternative in the sporty segment. Loafers with block soles and offset frames provide a new look for the loafers and cork versions with sporty frame design on sandals.

Ago, Strobel and moccasin types are characteristic of handcrafted skill and guarantee a perfect fit with the accustomed comfort standards and widths from F ½ to K. Leather insoles with foam underlay or leather covered removable inserts in combination with lining in calf or goat leather, light microfibres or breathable mesh provide the accustomed ara wearing comfort.

Well-known for its innovation, with its "Fusion 4" in sneakers and ballerinas, ara is setting new benchmarks. The stretch and cushioning function in the upper and sole thus enables the wearer to experience wearing comfort like never before. Another novelty is offered by the Seamless Collection which, with its fused film sections, makes it possible to have shoes without seams in the forefoot. The result is fashionable sneakers in widths from G to H, which are guaranteed not to cause any pressure points. The third innovation is provided by the new patented "Dynergy" sole with a very well-functioning cushioned lamella for the best comfort on the go.

The new ara women's collection is designed for fashion-conscious women between ages 30 and 60, spanning 220 models in a host of colour variations.