The corporate philosophy of ara
1. ara shoes - Rhenish roots, a cosmopolitan outlook
ara is a family business - with heart, attitude and deep roots in our region in North Rhine-Westphalia. For more than 75 years, this place has been our origin - but by no means our horizon. Today, people in more than 50 countries wear our shoes. And with them: our values.
Over 2,220 employees worldwide work every day to make a clear conviction tangible:
Responsibility is not a trend. It is our principle.
We choose our materials with care. We produce fairly. We maintain long-term partnerships with our suppliers - many of them family-run, just like us.
Our production is regularly inspected by independent institutes. Because for us, quality is not a promise. It can be measured - and felt.
Comfort begins long before you put on our shoes.
It starts with confidence - in what we do. And in what you feel.
And that's exactly what ara is all about: an honest foundation that not only provides stability, but also creates closeness. For people who value attitude - in life and in design.
More about the brand ara
2. ara shoes - Because your life doesn't stand still either
Shoes have long been more than just functional companions.
They tell stories. They show attitude. They go with you through everyday life.
At ara, we believe that fashion is strong when it supports rather than overrides. When it doesn't change you, but allows you to remain yourself.
Comfort takes centre stage for us - not as an add-on, but as a matter of course.
Our shoes offer flexibility, lightness, soft materials and well thought-out fits that adapt to your day - not the other way round.
We don't just want you to feel good in your shoes - we want you to feel safe. And flexible. Because only then does fashion not just touch your feet, but your feelings.
And that's exactly why our collections are created with a keen sense of what really accompanies you in everyday life: Moments of movement. And a break.
ara – Komfort für alle. Und für jedes Gefühl, das dich bewegt.
More about our shoes
3. WE LOVE TO MOVE YOU
We design what lies between the first step and the ‘I'm going to stand still for a moment’: a feeling.
A feeling of standing upright. Of lightness. Of: This suits me.
We believe that true beauty begins with a real sense of well-being - and well-being begins where you can be yourself.
Our designs combine fashionable sensitivity with well thought-out function. Only when you no longer consciously perceive your shoe, but simply move freely - then we are satisfied.
Because what moves you should feel good. What you wear should carry you.
Trust your instincts.
It knows your path better than any trend.
And that's exactly where our strength lies: we listen. We feel with you. And we design shoes that don't restrict you, but liberate you - step by step, year after year.
WE LOVE TO MOVE YOU.
With style. With responsibility. With real comfort that lasts.